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Reaching out to seniors

Learn how to make your golden years fruitful and fulfilling at the 50plus Expo 2014

Lai Yi Ming on 27 Mar 2014

Singapore Press Holdings Limited


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ACTIVE ageing for seniors has always been the message of the 50plus Expo, which is hosted by the Council for Third Age (C3A) and organised by Pico Art International.


Seniors can learn how they can keep themselves engaged with a slew of activities at the expo, to be held at Suntec Singapore Convention and Exhibition Centre from tomorrow to Sunday.


There will be some 160 participating companies offering products and services such as health care and wellness, health food, beverages and supplements; travel and leisure; electronic products; appliances and services; as well as financial services and insurance.


This is the sixth edition of the event, and is expected to attract 80,000 visitors.


The event will be launched by Mr Heng Chee How, Senior Minister of State, Prime Minister’s Office, and chairman of the Active Ageing and Employability Sub-Committee.


While the event’s overall theme is “Live Well, Celebrate Life!”, its main message to seniors is “Get a L.I.F.E.”.


L.I.F.E. is an acronym of Live, Inspire, Fulfil and Enjoy, with each represented in the public education zone where visitors can participate in hands-on activities meant to empower their minds and get them to maintain an active lifestyle, learn new skills as well as strengthen family bonds.


C3A chairman Gerard Ee says: “Seniors can realise there is so much out there they can be involved in and do.


“The activities in the public education zone are meant to give them a glimpse of the different options to age well and to live a fulfilling, interesting and active life.


“I hope seniors will embrace lifelong earning and enjoy themselves even as they age. We encourage seniors to try their hand at something they have never done before.”


Get a L.I.F.E.


The Live zone at the stage area will energise visitors with daily celebrity appearances and performances.


Local celebrities such as Xiang Yun, Edmund Chen, Chen Li Ping and Irene Ang will share their experiences and preparation for their third age.


The Inspire zone will get seniors to be “engaged and dynamic and inspiring Third Agers”. It will feature job matching for seniors by the Singapore National Employers Federation and activities to keep seniors updated with current trends with a face-to-face video calls booth and a social media interaction booth.


The Fulfil zone will showcase activities such as home gardening, the art of tea and cooking with organic ingredients.


Besides traditional Chinese medicine (TCM), traditional Malay medicine (jamu) and Indian Ayurvedic medicine will also be showcased.


There will be workshops on bread- making, tea appreciation and organic holistic nutrition. Visitors can also learn how to grow a home garden.


In the Enjoy zone, visitors will be encouraged to have fun and enjoy life with activities such as dart-throwing and art- and-craft.


Look out for Segway, a hand and nail bar, as well as innovative product showcases by students.


Visitors will also enjoy Odyssey — myL.I.F.E, a new component of the event.


Here, visitors will be taken on a little trip of reminiscence of the era they grew up in, from childhood through to adulthood. Celebrating and affirming these milestones at different stages in life will serve seniors to commit to living actively.


In the final stop of the Odyssey, they will be presented with a customised memento.


Talks and travel carnival


Topics at the public forums include health-related issues such as osteoporosis, preventing diabetic retinopathy as well as talks on financial literacy and communicating.


Visitors can also expect plenty of stage activities. At the newly added Wine Pavilion, they can learn more about wine drinking and appreciation.


50plus Expo also has a Travel Carnival component in partnership with the Express & Excursion Bus Association, where travel-related products and services will be available.


Visit to register to participate in the Bonus Draw and stand to win an iPad mini.


Source: The Straits Times © Singapore Press Holdings Limited. Reproduced with permission.

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