Shoppers aren’t only shopping in-person anymore and are regularly using more than one channel to make purchases. For example, a consumer might see a pair of jeans that she likes in store, but decide to hold off on purchasing until she gets more information. She researches the jeans online before ultimately using her smartphone to make a purchase.
A digital business without a strategy for marketing across multiple channels would have been unlikely to convert the consumer above. With only one in three consumers being a mono-channel shopper, and younger consumers likely to use three or more channels, businesses need to market across channels now more than ever.
Chavy Goh believes a clarity on these will lead you to achieving meaningful results. In this talk, he introduces the effectiveness of multi-channel marketing and show us how to use it to maximize the overall buying experience for your customers.
About the Speaker
Digital Strategic Visionary Leader, driving digital transformation journey across departments (Digital Marketing, B2B and B2C Commerce, Customer Relationship Management, Operations) with proven track record.
Chavy has created creative global digital programs across Facebook, Twitter, YouTube, Google, NBC, Amazon, to name a few, and takes precedence in fostering partnerships with innovative startups in the regions. Previously, Chavy led APAC strategic partnership for Emarsys, global digital enterprise for NOL Group, APAC MSN Program for Microsoft and various award-winning IT programs for Accenture.
His prominence as a transformative activator has helped reinvigorating traditional transformation by combining innovative tech via breakthrough campaigns.