About us > Surveys and Papers

Survey on Understanding Singapore’s Baby Boomers (2009)

Slow down with age? Not Singapore’s baby boomers, reveals the Council for Third Age’s landmark survey aimed at understanding the lifestyle choices of this growing demographic.

Slow down with age? Not Singapore’s baby boomers, reveals the Council for Third Age’s landmark survey aimed at understanding the lifestyle choices of this growing demographic.  The survey, which included both quantitative and qualitative elements, involved over 1000 Singaporean adults aged 45 and above, and looked into their consumption habits, lifestyles and interests. The results will help elevate the private and public sectors’ understanding of the segment’s needs, to help in their forward planning.


Download
Share

Facebook Email